Shield is how financial organizations read between the lines and understand what their employee communications are really saying. We are a fast-growing and dynamic tech company with locations in Tel Aviv, London, New York, and Portugal.
Responsibilities:
- Own Shield’s Marketing Opps and Demand Gen ABM activity and take it to the next level.
- Team up with product, partners, and industry marketing to create campaigns to mine the current lead base (Hubspot) and to nurture leads generated from new sources with a focus on micro-segments based on industry, use case, topic/technology/intent.
- Plan & execute quarterly Demand Generation plans in line with our business targets
- Measure, optimize and report on the progress and success of lead generation activities and campaigns.
- Work closely with the sales team and SDR to build the inbound sales efforts.
- Build and execute highly targeted and segmented ABM campaigns.
- Own the demand generation efforts to drive virtual and field marketing events.
- Have a deep understanding of our domain and target audience
- Own the top-of-the-funnel marketing qualified leads (MQL) target for each quarter worldwide and drive conversion to SQLs.
- Expertise in analyzing data, telling stories, and executing across channels to create a customer-focused experience
Requirements:
- A data-driven individual that understands business and buying cycles. Understands our domain and has done a similar role in a B2B company.
- 3+ years of experience in Demand Generation marketing experience in a global B2B marketing role.
- Expert in HubSpot, LinkedIn Ads, Google Ads, Google Analytics, and WordPress – essential skills!
- Technical skills – an advantage
- Understanding of capital markets and the players as an individual investor/fintech company/ financial institution – an advantage
- Lead generation and campaign management experience
- Strong Analytical skills
- Experience in Account-Based-Marketing (ABM) execution.
- Expertise in understanding data, storytelling, and executing across channels to create a customer-focused experience
- Experience working with SDR
- Excellent proficiency in English, both written and verbal communication skills
- Attention to detail; strong work ethic and team player.